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Category Archives: Branding

Branding, logos, brand perception, how a brand is performing, corporate identity, etc

How Does Packaging Design Influence Buying Decisions?

Packaging Design While companies invest significant time and resources into brand development, marketing, and advertising, a product’s distinct packaging may make an important first impression to customers in-store. So, what goes into well-branded packaging? How much does overall design influence a customer’s buying decisions? Let’s take a look at some key strategies that industry leaders Continue Reading

I cannot do without my Tim Hortons in the morning! @TimHortons

Let’s paint the picture… you wake up, get ready to leave for work, get in your car… and the first stop is Tim Hortons. It is either tea, coffee, a donut, a cookie… whatever. Your first stop is the official start of your day. So for me… I cannot do without my Tim Hortons in Continue Reading

How ‘Sponsored Players’ Change Brand Perception

There are many players from all sports who are sponsored and the reason for this is to raise the profile of the sponsor and improve their brand perception. Brands tend to sponsor players who have a good image; factors such as popularity, perception and personality are all considerations when deciding who to sponsor. Brands do Continue Reading

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