Image by Th G from Pixabay When it comes to a product’s packaging, how it looks tells so much of its quality. Everyone is familiar with the saying ‘don’t judge a book by its cover,’ but in the marketing world, appearance matters. The design of your packaging can be the very factor customers look for during their shopping escapades. Although your top priority should be...
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Packaging Design While companies invest significant time and resources into brand development, marketing, and advertising, a product’s distinct packaging may make an important first impression to customers in-store. So, what goes into well-branded packaging? How much does overall design influence a customer’s buying decisions? Let’s take a look at some key strategies that industry leaders utilize. Logos At the forefront of any well-designed package should...
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Whatever your brand, it’s highly likely that you already recognize the importance of social media. Channels like Facebook, Twitter, and Instagram are excellent platforms for engaging with customers old and new, promoting your products and services, and building brand awareness. The audience you target will help dictate which channels you should use. Facebook and Twitter target a similar crowd, although the average Twitter user is...
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Let’s paint the picture… you wake up, get ready to leave for work, get in your car… and the first stop is Tim Hortons. It is either tea, coffee, a donut, a cookie… whatever. Your first stop is the official start of your day. So for me… I cannot do without my Tim Hortons in the morning! Crowdsourcing on Facebook A couple weeks ago, I...
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