Social Media


Be Nice: My Rules of Engagement for Social Media
18 Sep 2020

Be Nice: My Rules of Engagement for Social Media

When engaging on social media, I always try and follow these “Rules of Engagement” I have laid out for myself. Have I broken a few since I have been on social media? Absolutely… and I have learned each time why I should refer to my own guidelines before posting. Here are a few words of wisdom from the late Patrick Swayze – taken from the...

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How To Make A YouTube Channel Work For Your Brand
28 Aug 2020

How To Make A YouTube Channel Work For Your Brand

Whatever your brand, it’s highly likely that you already recognize the importance of social media. Channels like Facebook, Twitter, and Instagram are excellent platforms for engaging with customers old and new, promoting your products and services, and building brand awareness. The audience you target will help dictate which channels you should use. Facebook and Twitter target a similar crowd, although the average Twitter user is...

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5 Tips to Boost Your Digital Marketing Strategy
28 Aug 2020

5 Tips to Boost Your Digital Marketing Strategy

Not a single business trying to make a name for itself today can afford not to leverage digital marketing in its pursuit of greatness. In all fairness, you can certainly get results with posting content on your site and by advertising on social media – but your results will be far greater if you build your own digital marketing methodology based on the most effective,...

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Marketing Psychology 101: 5 Great Ways to Build Social Proof
27 Mar 2020

Marketing Psychology 101: 5 Great Ways to Build Social Proof

In the oversaturated online world where customers have so many brands to choose from, the only thing that separates you from the competition is your brand’s reputation. It’s imperative that you build an authoritative, trustworthy brand image if you are to inspire your target demographic to get in touch, and convert leads into paying customers. After all, people are going to research you extensively before...

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How to Use Fashion Bloggers and Vloggers for Your Next Campaign
20 Mar 2020

How to Use Fashion Bloggers and Vloggers for Your Next Campaign

There are people out there on social media and across the online world that live and breathe fashion. They’re not professional models, but they could be. No, they are influencers, bloggers, and vloggers in the fashion industry that garner the attention and admiration of their thousands of followers by simply looking good and having some amazing fashion tips and tricks. Now imagine how much your...

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