When engaging on social media, I always try and follow these “Rules of Engagement” I have laid out for myself. Have I broken a few since I have been on social media? Absolutely… and I have learned each time why I should refer to my own guidelines before posting. Here are a few words of wisdom from the late Patrick Swayze – taken from the...
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Whatever your brand, it’s highly likely that you already recognize the importance of social media. Channels like Facebook, Twitter, and Instagram are excellent platforms for engaging with customers old and new, promoting your products and services, and building brand awareness. The audience you target will help dictate which channels you should use. Facebook and Twitter target a similar crowd, although the average Twitter user is...
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Not a single business trying to make a name for itself today can afford not to leverage digital marketing in its pursuit of greatness. In all fairness, you can certainly get results with posting content on your site and by advertising on social media – but your results will be far greater if you build your own digital marketing methodology based on the most effective,...
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In the oversaturated online world where customers have so many brands to choose from, the only thing that separates you from the competition is your brand’s reputation. It’s imperative that you build an authoritative, trustworthy brand image if you are to inspire your target demographic to get in touch, and convert leads into paying customers. After all, people are going to research you extensively before...
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There are people out there on social media and across the online world that live and breathe fashion. They’re not professional models, but they could be. No, they are influencers, bloggers, and vloggers in the fashion industry that garner the attention and admiration of their thousands of followers by simply looking good and having some amazing fashion tips and tricks. Now imagine how much your...
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