How do you make a game a hit in 2018 and beyond? The numbers would suggest that any developer looking to spark the public’s interest needs to embrace mobiles. For starters, global mobile gaming revenue topped US$40 billion/CA$50 billion in 2016, while 75% of Apple Store revenue now comes from games. On top of that, by the start of 2017, mobile users spent 43% of...
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Over the last ten years, the demand for online casino games has soared. While brick-and-mortar casinos can be expensive, inconvenient, and intimidating for beginners, online offerings provide the thrill of classic Las Vegas favourites from the comfort of your own home. And with the news that the online gambling industry could be worth almost $103 billion by 2025, it’s clear they’re only becoming more popular....
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One of the world’s leading media and entertainment companies, NBC, partnered up with a significant sports betting operator in late August of this year. NBC has entered a multiyear partnership with PointsBet, an Australian sports betting company. The partnership will hopefully bring more people to use PointsBet when it comes to online sports betting, rather than another betting site. PointsBet went public just last year...
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Bejeweled games are extremely popular and many individuals play the various different versions which are now available on the internet, however, it was in fact PopCap Games that created this puzzle game only just over ten years. Nevertheless, many people do not realize this because of the wealth of versions now available. Many games go through a transition whereby the traditional version is twisted and...
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There are many players from all sports who are sponsored and the reason for this is to raise the profile of the sponsor and improve their brand perception. Brands tend to sponsor players who have a good image; factors such as popularity, perception and personality are all considerations when deciding who to sponsor. Brands do not want to be associated with players who are involved...
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