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Tag Archives: social media

11 Questions with… Scott Stratten. @unmarketing #bdk11Qs

Welcome to “11 Questions with…”. This edition’s guest is Scott Stratten. I have known Scott Stratten for just over 6 years. We met at the book launch of his first book, “UnMarketing: Stop Marketing. Start Engaging” in Oakville, Ontario. I bought his book that night, and it shaped the way I would use social media Continue Reading

How to protect your children from Online Predators and Cyberbullying

Do you ever ask yourself, “Is it worth it?” In life, we find ourselves questioning if something is worth all the stress, planning, arguments, money, and more. Whether it is our jobs or volunteering, there are days we contemplate if the work is worth the reward. Especially, as parents raising children or teens. There are Continue Reading

Career Milestone: 5 Years leading Ford of Canada’s Community Management Team.

5 years ago… I became the Senior Community Manager for Ford Canada on April 18th, 2012. It still feels surreal. 18 months earlier… I had lost my job. I was not in a good place. It was the first time I had ever lost a job. It was a long 18 months. In today’s workforce, Continue Reading

Whether you think that you can, or that you can’t, you are usually right.

Yesterday was “Back To The Future Day”. You know… the day in “Back to the Future Part II”, when Marty McFly traveled to October 21, 2015, to save his children, yet to be born in “Back to the Future’s” 1985. Everyone was all over the comparisons, the ads, and the hoopla around it. Even me. Continue Reading

Transitions Are Inevitable: Embracing Staff Turnover

It’s been an emotional week for me. I started off the week with a tremendous migraine. I always get them when there is a change in temperature, or if I eat something that will trigger it. But here’s the thing… the temperature hasn’t changed in over 2 weeks, and I haven’t eaten anything that should Continue Reading





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