Work and Private Life: 5 Golden Rules of a Community Manager

Work and Private Life: 5 Golden Rules of a Community Manager
28 Jan 2014

If you want to start a career as a community manager or you are new to the area, I suggest you follow these five rules. They could save you a lot of trouble!

1. Never use your personal accounts while on duty

If you are wondering why it is best to do so, ask the people at Chrysler…


2. Never talk about politics or thorny issues

Everyone has an opinion on everything. But is it really good to talk about anything and everything that crosses your mind on social media? Not necessarily. And even less if you are a brand, a company or a product.

If your name and / or your face is associated with an organization, it is your duty to remain neutral. Why? Simply to avoid plunging your employer or client in embarrassment, in the event that one of your opinions would be associated with your livelihood.

Imagine if I worked for the Parti Québécois, but I criticized the Charter on my Facebook page. Not very bright from a professional point of view!

If such information landing in the wrong hands, it can create a real media storm, or cause your dismissal.

3. Never talk about your work on social media.

The temptation to talk about what happens at work can be strong at times, especially when it comes time to complain about an overzealous boss, colleague you hate or some idiot raging on the pages which you are responsible.

My suggestion? Do not shoot yourself in the foot, and choose not to talk about it. The Taco Bell employee that posted a picture of him licking taco shells is a prime example of why not to do this.


4. Your personal social media accounts, your CV

As a community manager, consider that everything you post on social media is a new addition to your resume.

Would you like to read or view an employer that you are about to post? If this is not the case, do not cancel and click the button. This rule can apply all workers, not just community managers.

An example? Carly McKinney, a 23 year-old mathematics teacher from Colorado, lost her job because of her escapades involving… brace yourself… nudity and drug use on Twitter. Amazing.

5. Put your damn phone down!

The nice thing about being a community manager is that most of the work can be done from a smart phone, as long as you have a good data plan and the required applications. It is also the worst thing that can happen, if you become obsessed with the community/communities that you manage.

Once your shift is completed, put down your cell phone for a few hours, and forget your Facebook, Twitter, Instagram, LinkedIn or other accounts. Social media never sleeps, and your life revolves around them, but this is not a reason to stop living!


What rules would you add to the five I mentioned? I invite you to share in the comments section!



Marc-André Hallé

Hi, I’m Marc-André... a father. husband and hardcore car enthusiast. After obtaining a bachelor's degree in communications and marketing, I had only one thing in mind: working while living my passion for cars. I quickly found myself as a news writer for one of the biggest automotive websites in Canada, covering everything that was happening in the auto industry. As well, I assisted at Canadian auto shows, and tested my fair share of cars along the way. While doing this, I got the chance to get up close and personal with Ford products and get to know all the great people at Ford Canada. A great relationship was born!


  1. Some great tips to live by as a Community Manager :)

  2. oh I remember a few of those, lol this is a great round up of ‘what not to’s’ and I do agree whole heartedly with the last one. for everyone. I’ve sat through more than a few dinner parties where everyone stared at their phones and shouted down tables for people’s twitter handles. it would have been nice to actually get to know those people better but they remained pretty ‘busy’

    • Marc-André Hallé : January 29, 2014 at 9:59 am

      I totally agree with you. Sometimes, letting go of your phone can make you enjoy awesome little things in life – like having a meaningful, fun conversation. Can’t get any better than this!

  3. Katrina Brady : January 28, 2014 at 2:32 pm

    #5 Super Important!! Hard lesson to learn

  4. I am STILL laughing at #4. These were all helpful, and hilarious. Thank you as always for the great tips. We have to be definitely be cautious, enjoy the benefits that social media has given us – without losing ourselves in it (i.e.: #5). Awesome!

    • Marc-André Hallé : January 29, 2014 at 9:55 am

      Thank you, glad you loved reading this. I can’t sum up what the article is all about better than you did :-)

  5. Jennifer Van Huss : January 28, 2014 at 3:53 pm

    LOL!! These are great tips!! I find it amazing that people still don’t understand that what you put on the internet is FOREVER!! You have to be so careful!! EVERYONE uses the internet, so you are bound to get caught!

    • Marc-André Hallé : January 29, 2014 at 9:53 am

      Thank you Jennifer – Glad you liked the tips!

      I also find it amazing that people are not being careful about what they put online. It can make or break a reputation.

  6. LOL at the tacos and that is why I never ever ever eat at Taco Bell. Ick. Plus my community management involves getting the attention of politicians and policy makers so no politics isn’t always the case.

    • I think it’s bet in most cases, which is what was meant in this post. Again, everything stated here, and in my previous “Rules Of Engagement” post are guidelines. Whether you follow them or not is up to you. In some cases, it is acceptable to talk of politics / religion. I stay away from both for obvious reasons. If it is your job to do so, then obviously this wouldn’t apply to you.

      • Marc-André Hallé : January 29, 2014 at 9:50 am

        Exactly. When you’re a journalist or someonene involved in politics, talking of the latter is the right thing to do. In fact, social media is changing the way political campaingns are made – like Obama’s first election, for instance.

  7. Suzanne Rudge (MapleMouseMama) : January 28, 2014 at 4:55 pm

    LOL, I had to laugh at the examples provided, but every point is valid and well worth reading. I try to tell this to my teenage neices and nephews, but it seems lost ob them. Kids…

    • Marc-André Hallé : January 29, 2014 at 9:44 am

      Glad you loved the examples Suzanne, I had a blast writing this blog post finding them ;-)

      And you are right, those rules can apply to a Community Manager or PR person, but also to almost everyone.

  8. Trying to understand. So a Blogger is a Community Manager? If so, why oh why is their “chit chat” exceptable ex What are u having for lunch?
    But not be able to support #BellLetsTalk on “small talk” tweets?
    I thought bloggers were sharing there own opinions? And it was up to us, the people who read those blogs to read them or not. Follow their tweets or not. In fact I just unfollowed a few bloggers because it all felt insincere. Like, they were blogging for other bloggers and only for other bloggers. It’s great bloggers have their own community for support but if that’s all you want as a blogger then you don’t need us non bloggers I guess? Really? Aren’t we the consumers who buy those products you review?
    Ok, someone hit my nerve today & unfortunately I found this place to vent. Not your fault Craig/Big Daddy blogger guy.

  9. Great post, Marc-Andre! As a community manager, I definitely year you on this. Great tips. That first one cracked (the Chrysler one) me up. #5 is a hard one for me :)

  10. I love this list Marc-André! #1 had me laughing out loud, #2 No comment ;), #3-4 EW and I’m so guilty of #5… :D

    • Marc-André Hallé : January 30, 2014 at 3:05 pm

      I guess that somehow, anyone who’s active on social media is guilty of number 5. ;-) Glad you loved it Aeryn!

  11. #5 is such a challenge, just in daily life in general. Last night I looked up from my phone, to find my husband on his and my son on his play phone. NOT the example I want to lead by!

  12. Some of these examples are unbelievable! I totally agree with your rules – for just about anyone! I hope some younger kids are reading this too!

  13. Haaha too funny but sadly seen way too many mistakes made similar to those above

  14. #4 is so true, we check all potential applicant’s open social media accounts to get a better idea of them for the interview and it is so surprising what people will write about themselves.

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