If you want to start a career as a community manager or you are new to the area, I suggest you follow these five rules. They could save you a lot of trouble!
1. Never use your personal accounts while on duty
If you are wondering why it is best to do so, ask the people at Chrysler…
2. Never talk about politics or thorny issues
Everyone has an opinion on everything. But is it really good to talk about anything and everything that crosses your mind on social media? Not necessarily. And even less if you are a brand, a company or a product.
If your name and / or your face is associated with an organization, it is your duty to remain neutral. Why? Simply to avoid plunging your employer or client in embarrassment, in the event that one of your opinions would be associated with your livelihood.
Imagine if I worked for the Parti Québécois, but I criticized the Charter on my Facebook page. Not very bright from a professional point of view!
If such information landing in the wrong hands, it can create a real media storm, or cause your dismissal.
3. Never talk about your work on social media.
The temptation to talk about what happens at work can be strong at times, especially when it comes time to complain about an overzealous boss, colleague you hate or some idiot raging on the pages which you are responsible.
My suggestion? Do not shoot yourself in the foot, and choose not to talk about it. The Taco Bell employee that posted a picture of him licking taco shells is a prime example of why not to do this.
4. Your personal social media accounts, your CV
As a community manager, consider that everything you post on social media is a new addition to your resume.
Would you like to read or view an employer that you are about to post? If this is not the case, do not cancel and click the button. This rule can apply all workers, not just community managers.
An example? Carly McKinney, a 23 year-old mathematics teacher from Colorado, lost her job because of her escapades involving… brace yourself… nudity and drug use on Twitter. Amazing.
5. Put your damn phone down!
The nice thing about being a community manager is that most of the work can be done from a smart phone, as long as you have a good data plan and the required applications. It is also the worst thing that can happen, if you become obsessed with the community/communities that you manage.
Once your shift is completed, put down your cell phone for a few hours, and forget your Facebook, Twitter, Instagram, LinkedIn or other accounts. Social media never sleeps, and your life revolves around them, but this is not a reason to stop living!
What rules would you add to the five I mentioned? I invite you to share in the comments section!
Hi, I’m Marc-André... a father. husband and hardcore car enthusiast. After obtaining a bachelor's degree in communications and marketing, I had only one thing in mind: working while living my passion for cars. I quickly found myself as a news writer for one of the biggest automotive websites in Canada, covering everything that was happening in the auto industry. As well, I assisted at Canadian auto shows, and tested my fair share of cars along the way. While doing this, I got the chance to get up close and personal with Ford products and get to know all the great people at Ford Canada. A great relationship was born!