How to Use Fashion Bloggers and Vloggers for Your Next Campaign
20 Mar 2020
There are people out there on social media and across the online world that live and breathe fashion. They’re not professional models, but they could be. No, they are influencers, bloggers, and vloggers in the fashion industry that garner the attention and admiration of their thousands of followers by simply looking good and having some amazing fashion tips and tricks. Now imagine how much your fashion brand would stand out if one or more of these influencers were to mention you in their posts? Just imagine the exposure.
No matter if you are running an at-home fashion business, if you’re the sole creator of your pieces, or if you’ve grown to become a reputable fashion brand in your field, there is no denying that bloggers and vloggers can do wonders for your company in the long term. So, without further ado, here are the best ways to use them for your next campaign.
Make them pop out of the background
There are two main ways a fashion blogger can promote your creations, or your brand: make it stand out, or let it blend in with the scenery. First up, let’s see how they can make your brand and your fashion pieces stand out of the background. They should only use this tactic if they can disclose to their followers that it’s a sponsored post, and if they know that their audiences respond well to promo posts and shout-outs.
The key here is to let the fashion blogger flaunt your ensemble in front of a neutral backdrop, and complement the picture with a caption or a blog post that talks exclusively about your brand and your creations. This will raise brand awareness and help drive traffic to your website.
Let them wear it in their everyday posts
A more subtle option that can be equally effective is to have the blogger weave your creations into the scenery and the composition of their post. This is a more nuanced form of brand promotion, and while it can be more natural and not-in-your-face, it usually allows them to promote other brands in the same post, so keep that in mind.
For example, say that they are creating the ultimate honeymoon packing checklist where they feature various products and brands. Because there are more brands in the post, you have to make sure that your brand is the only fashion brand on the list.
Use vloggers to boost engagement
Bloggers are essential for a successful influencer strategy, but it’s important to note that vloggers are becoming increasingly popular in this age of interactive and engaging content. In other words, you have to start working with video content creators in order to capture the attention of your audience. An infographic created by the Infostarters team on the popularity of vloggers wonderfully summarizes just how prominent video content is in the world of digital marketing, and how it can help you engage with a younger audience.
Interestingly, the infographic reports that vloggers have greater influence on teenagers than celebrities, which means that you can spend less on your influencer campaign and still reach the hearts and minds of your target audience. Even older audience enjoy vlogs on a daily basis, which means that you can market your creations and your fashion brand to your ideal customer.
Find bloggers and vloggers that speak to the same audience
With all of that in mind, it’s still important that you work with the right person. You see, not all bloggers and vloggers will be able to complement your brand’s identity in the right way, and not all of them will be speaking to the audience you’re trying to reach.
Be sure to analyze their following, and see if their followers will truly be able to connect with your brand. For example, if you are selling fashion essentials for moms, that doesn’t mean that young women will want to click on the link – instead, the influencer needs to speak directly to expecting mothers and new moms in order to make the message relevant.
Have them host giveaways
And finally, remember that people love samples, and they love free stuff. If you want people to truly take an interest in your fashion brand, then your vloggers and bloggers have to get some of your creations into their hands. And the best way to do that is to host contests and giveaways on their social media and their sites. This is a great way to spark interest and to get people to share your site and your brand on their own social media, and it’s bound to get customers over to your website in no-time.
If you’re looking to reach more people in the online world, then using fashion influencers is definitely the way to go. Be sure to use these tips as well in order to make your next marketing campaign as impactful as possible.
Mia Taylor writes about beauty, fashion, and travel. She has always been passionate about fashion and over time, she has developed a style of her own. Mia loves to mix and match and inspire girls with her advice about outfits and accessories. She loves telling a story about her travels and providing beauty tips for her readers.