Toy Mountain

Toy Mountain
12 Dec 2013

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Helping to make wishes come true on Christmas morning for thousands of children across the GTA!

As Ford of Canada’s Senior Community Manager, I get to do a lot of fun things.

This weekend, I got to go out shopping for toys. Yes, toys! All to be donated to Toy Mountain.

I had a list of ages I needed to buy for. Toy Mountain gets lots of donations, but always falls short in the 1-4 and teenager age ranges. It was our mission to find toys for these age groups, for both boys and girls.

Toy Mountain, now in it’s 18th year, is a campaign where people donate an unwrapped toy, to help make wishes come true on Christmas morning for thousands of children across the Greater Toronto Area who need it most.

Each year, CTV’s Tom Brown spearheads CTV Toronto’s Toy Mountain campaign. He does a fantastic job of rallying everyone to buy an extra toy or 2 to donate to this awesome cause.

Another great way to help is to donate online to The Salvation Army. A lot of people find it much easier to donate online than go in to buy a toy. The advantage here is that with a cash donation, the folks at Toy Mountain have created some great partnerships, and can buy the toys needed the most in bulk, allowing them to maximize their dollars. Donate cash, and they will do the shopping for you!

All GTA Ford dealers have an F-150 set up in their showroom with Toy Mountain signage. You can help fill up the cargo area with your toy donation!

buying toys

When we got home, Wendy and the kids piled up all the toys we bought, and took this picture

toy mountain

It was a fun day of shopping for a great cause.

All of the toys purchase will be donated in the names of the winners of the Ford Canada Twitter Party happening tonight (December 12). One lucky winner will receive a Samsung Galaxy 3 tablet (grand prize), and have $200 in toys donated to Toy Mountain in their name. 4 lucky winners will each receive a $20 Starbucks gift card, and each have a $20 toy donated to Toy Mountain in their name. It’s a feel good party that embraces the spirit of the season!

I can’t wait to deliver these to a Toronto area Ford dealer.

For more information on Toy Mountain, click here. You can also follow them on Twitter, and like them on Facebook.

If you would like to participate, you can donate an unwrapped toy, and drop it off at any Toronto area Ford dealer, McDonalds, Marshalls, Lowe’s, Best Buy, Speedy Auto Service, participating Access Storage locations, and all Canadian Self-Storage locations.

They will be accepting toys right up until December 23rd.

Big Daddy

Craig Silva

Craig is a passionate and seasoned travel, food, and lifestyle writer, whose words paint vivid pictures of the world's most captivating destinations. His work not only inspires others to embark on their own adventures but also fosters a deep appreciation for the beauty and diversity of our world. He captures the essence of each locale, offering readers a glimpse into the cultures, landscapes, cuisine, and experiences that make travel so enriching. Craig is a member of the Society of American Travel Writers (SATW) and the International Travel Writers Alliance (ITWA). If you are a PR agency or brand and would like Craig to review a travel destination, vehicle, restaurant, product or service, please send him an email.


  1. Hey Craig. great cause and did you know my Rachel started the campaign one year with Tom Brown. The year they did the biggest stocking. I volunteer every year at the warehouse, and get to bag and sort the thousands of donated goods. You got to know when it comes to the teens we are always scrabbling.

  2. awesome! I love toy mountain

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