The Dos and Don’ts of Your First Business Conference
27 Jan 2021
Going to a business conference is a splendid opportunity for small business owners. It’s a chance for you to head out and discover new things, but it’s also a good time to market and promote your company. If you’re planning for your first business conference, here are some things you should and shouldn’t do:
Do: Organize travel for all your employees
It looks extremely professional if you and your employees all turn up at the same time. Not only that but it also just saves time and prevents instances where you’re stood outside waiting for Joey from accounting to show up. These days, chartering a bus in your area is extremely easy, so you can get one to swing by your office and pick everyone up. If the conference is far away, it makes sense to book a hotel the night before, then charter the bus to pick you up from there. Now, you can arrive on time and as a group!
Don’t: Forget to network
Honestly, the main point of a business conference is to network with everyone there. You should soon identify who can be good contacts for your business. Don’t forget to mingle with others and introduce yourself, your business, and what you do. By the end of the day, you should return to the bus with a list of contact details for many potential business partnerships.
Do: Follow the dress code
If there’s a dress code, make sure you follow the rules to avoid being kicked out of the conference. To tell the truth, dress codes are rarely explicitly given at most business events. Instead, it’s just assumed that people will dress smart. There’s no need to panic or overthink – just wear what you’d normally wear for a day of work in the office. As long as you’re wearing smart clothing, it shouldn’t be a problem – unless you’ve been clearly told to wear something different.
Don’t: Bring along employees that you don’t trust
This sounds a bit crazy as you should trust all of your employees, right? Well…yes and no. Yes, you trust your employees to perform well at their given tasks. After all, that’s why you hired them. You could leave everyone at work for a whole week and trust that they will get on fine without you. At a business conference, we’re talking about trust from the perspective of trusting them to be on their best behavior. As much as you like your employees, there could be a couple of livewires that might provide more benefits back in the office. For example, if the same two people are known for getting rowdy after a few drinks on office nights out, perhaps you shouldn’t bring them to a business conference with an open bar! Only bring the employees that you trust to provide a good representation of your business.
These guidelines are easy to follow and will ensure that this business conference goes swimmingly. You’ll attend it without any hitches, then return to business with a lot to think about.