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How Does Packaging Design Influence Buying Decisions?

Packaging Design While companies invest significant time and resources into brand development, marketing, and advertising, a product’s distinct packaging may make an important first impression to customers in-store. So, what goes into well-branded packaging? How much does overall design influence a customer’s buying decisions? Let’s take a look at some key strategies that industry leaders Continue Reading

How My Kids Helped Brand Me

I have been doing freelance graphic design for many years. Even while working at Canada’s largest community newspaper, I was designing marketing campaigns for many of my own clients. But I always worked under my personal name… I didn’t have a company name. I was still working at the newspaper when my eldest daughter started Continue Reading

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