Big Game Titles Are Turning Into Social Casino Games
13 Oct 2019
Over the past few years, social casino gaming is on the increase. It’s supported and promoted by the likes of Facebook and other social media platforms like YouTube, Twitch, Instagram and Twitter.
The figures are pretty impressive, with indicators that the value of social games has tripled since 2011, bringing in revenue of circa $4 billion.
Take a look at the breakdown:
• Internet + Facebook: $412 million in 2019 from $265 million in 2016
• Mobile: $3.9 billion in 2019 from $2.7 billion in 2016
• Other platforms: 1.1 billion in 2019 from $687 million in 2016
So What Is Social Casino Gaming?
As we all know, casino gaming is about playing with real money to hopefully collect real money rewards. Social gaming includes playing casino games but with virtual money. It is about fun and social interaction as much as the gameplay itself.
Social casinos are appearing in one of two ways. Some are run by independent operators like Zynga. Others are regular online casinos offering social games as a way to keep customers entertained and their name at the forefront.
Social games tend to be light-weight, pretty casual, simple to develop, and viral! You can find the likes of video slots, Blackjack, Poker, Roulette and Bingo on the up and coming social gaming casino sites.
The top 5 popular social casinos include:
• Big Fish Casino
• Bingo Blast
• BINGO Blitz
• Zynga Poker
Popular Games Using Social Casinos
Farmville: One of the original social gaming releases by game developer Zynga. This social game was a pioneer in the industry that certainly set out the standards to follow. Attracting social players with daily rewards such as free coins, spins, gifts, extra events and competitive elements. Alongside the social interaction these platforms allow, it was immediately popular.
GTA Online: Grand Theft Auto Online is amongst the top names in social gaming. This multiplayer action-adventure video game has the attention of millions of players. It is published by Rockstar Games, who decided if hardcore players were not going to leave their casinos, then they would take the games to them! Rockstar launched Red Dead Online with Poker and Blackjack included. Then they brought us The Diamond Casino & Resort with GTA plus slots, cards, Roulette and much more.
NBA 2K: In this new basketball video, NBA 2k20 introduces loot boxes. A somewhat controversial subject, players can purchase loot boxes which are filled with random items. The sting is you do not actually know what you are going to get! In NBA 2k20, it is cards from which you will build your dream team. Within the video play, you also have the chance to participate in social games like slots, wheel of fortune games and pachinko games. They seem almost to be covering every base to launch this new video game.
Will More Gamers Turn To Real Casino Games?
More than 2.5 million gamers around the world will have spent upwards of $152.1 billion on games. An industry report anticipating that over $196 billion will be spent by 2022. Most online casinos can see the interest in social casino games, but can they attract social gamers to real money casino games with real money rewards? There is not a clear answer to this. Although real money casinos will remain popular as millions worldwide continue to enjoy playing for money at them.
The way forward seems to be that traditional casino sites can adopt methods and techniques from the social casino sites. It is also an easy option to use social gaming to check out various games before transferring to real-money plays.
Maybe the answer is to use social games to attract a new, and largely untapped, audience by offering a mixture of paid and free games all under one roof. Social gamers are a huge potential source of future players and not one to ignore. Today’s real-money casinos are not slow on the uptake. So, keep your eyes peeled for the next moves!
Craig is a husband, a father, team leader, senior youth group coordinator, designer, brander, community builder, volunteer, blogger, and social media manager. Craig likes to go camping, travel, go on road trips, watch movies, read with his girls, build stuff, operate the grill, and play bass guitar. In June 2017, PR firm Cision identified Craig as one of Canada’s top 10 most popular male bloggers in the parents and family space. Known as Big Daddy Kreativ, his blog specializes in travel, lifestyle, food, automotive, events, parenting, movies, tech, recipes, health, pets, reviews, and giveaways.