One year ago today, I lost my job

21 Oct 2011

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One year ago today, I lost my job. My position as senior marketing assistant (senior graphic designer) for one of Canada’s largest newspapers was eliminated. They were preparing to outsource all ad design to China and India through a company that had a storefront in the USA. My position being eliminated was step 1.

This past year has been filled with emotion, but those first few days were the toughest. What was I going to do? I had over 18 years experience in my field… I knew companies would think I would be “too expensive”. Right away, with the encouragement of my wife Wendy, I gave Twitter a second chance.

After a few months, I had come to the conclusion that I either needed to work full-time looking for a job, or work full-time trying to build my business. It only took a few great events for me to realize I NEEDED to build my brand.

Wendy wrote a great post today where she tells her feelings about today, one year ago and the year in between. Please go and read it: one year ago today

Now, one year later, I have a successful business, have made some great friends, and have met some wonderful people… all because of Twitter.

Here is my talk at this past September’s #140ConfOnt in Kitchener, Ontario:

I often hear people ask… “what’s the ROI on Twitter”. My answer is simple. Relationships.

These relationships are one of the key factors in the success of my business in the past year.

Cheers, Big Daddy

Craig Silva

Craig is a husband, father, team leader, travel and food writer, senior youth group coordinator, designer, brander, community builder, volunteer, and social media strategist. He likes to travel, go camping, go on road trips, watch movies, build stuff, operate the grill, and sing with his band. Craig is a member of the Travel Media Association of Canada. If you are a PR agency or brand and would like Craig to review a travel destination, vehicle, restaurant, product or service, please send him an email.


  1. Sometimes things happen in life, like losing a job, and it is so devastating, but then one day when you look back, you realize it was a life change point, the door opening and the whole world changes around you. Thank you for sharing your story with us, and for all the energy and enthusiasm you put out there every day, its very inspirational. #thanks to a great friend! :)

    • Thank you Mila! It is because of wonderful people like you that I have loved using Twitter. It has not only helped me grow my business, but I have made so many great friends as well. ROI = Relationships!

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