One year ago today, I lost my job
21 Oct 2011
One year ago today, I lost my job. My position as senior marketing assistant (senior graphic designer) for one of Canada’s largest newspapers was eliminated. They were preparing to outsource all ad design to China and India through a company that had a storefront in the USA. My position being eliminated was step 1.
This past year has been filled with emotion, but those first few days were the toughest. What was I going to do? I had over 18 years experience in my field… I knew companies would think I would be “too expensive”. Right away, with the encouragement of my wife Wendy, I gave Twitter a second chance.
After a few months, I had come to the conclusion that I either needed to work full-time looking for a job, or work full-time trying to build my business. It only took a few great events for me to realize I NEEDED to build my brand.
Now, one year later, I have a successful business, have made some great friends, and have met some wonderful people… all because of Twitter.
Here is my talk at this past September’s #140ConfOnt in Kitchener, Ontario:
I often hear people ask… “what’s the ROI on Twitter”. My answer is simple. Relationships.
These relationships are one of the key factors in the success of my business in the past year.
Cheers, Big Daddy