I was nominated for the Ice Bucket Challenge to #StrikeOutALS. #IceBucketChallenge
18 Aug 2014
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Today, I answered the ALS Ice Bucket Challenge.
What is the Ice Bucket Challenge?
The ice bucket challenge is simple. You get nominated by a friend, family member, co-worker… or just about anyone you know, after they have done it themselves. You take a bucket, fill it with ice cold water, pour in as much ice as you have (or can get your hands on), nominate 3 other people, and then dump that bucket of ice on your head.
Pouring ice on your head is supposed to be the challenge. If you don’t want to do that, then you are challenged to make a donation to ALS. Here’s the thing… people are doing both, which is awesome!
Now there have been many deviations from the basic rules. Some have done the ice bucket challenge with their whole team. Some have toasted an alcoholic beverage on ice to discuss the importance of ALS research.
A lot of videos have gone viral. Why is this important? Because it just put ALS in the spotlight. Something that was not on my radar.
So if it wasn’t on my radar, why did I do it?
Simple. My friend, Mookie Wilson, morning show host at KiSS 95.9 FM in Calgary. His mother died of ALS. I remember having a chat with him one day about it when he still lived in Oakville. It crushed their family. He remembers how tough it was to see her go through ALS. If helping to fund research to help find a cure for diseases which ail friends and family isn’t a motivator, I don’t know what is.
Mookie, I did this for you and your Mom.
You are probably all wondering what CACJPMAA stands for. Well, that is my team. Craig, Anson, Carson, Jean-Philippe, Marc-André, and Arnolder. My Ford Canada / ICUC team. My second family. We work together, laugh together, laugh at each other, finish each others sentences, and have an awesome time doing what we all love to do.
Well, here is my #IceBucketChallenge!
Nominate 3? I don’t think so…
It’s about more than just ice
Craig is a husband, a father, team leader, travel and food writer, senior youth group coordinator, designer, brander, community builder, volunteer, and social media strategist. Craig likes to travel, go camping, go on road trips, watch movies, build stuff, operate the grill, and sing with his band. Craig is a member of the Travel Media Association of Canada. In June 2017, PR firm Cision identified Craig as one of Canada’s top 10 most popular male bloggers in the parents and family space.