How to Promote Your Travel Business on Social Media
29 Sep 2021
Social media is a great way to promote a travel company. People love to see images of amazing vacation spots on their social media feeds so that they can dream about the future.
How can you drive sales for your company? What should you post on which channels? How can social media be used to promote your travel business?
There are a few things you can do to make your social media strategy more efficient and increase your chances of attracting new customers.
These steps will help you create a social media strategy for travel that connects with your audience and leads to more sales.
With all the marketing tools that you need, we make it easy for customers to come back and get more.
1. Choose your primary social media platform
It is a smart idea to pick just one or two social media channels that you want to be focusing on. As you build up a collection of content to share, you can always add more. There are two ways to choose your primary social media.
Select the channel that you feel most at home on social media.
If you enjoy Pinterest browsing, you will have a good sense of what makes a particular pin attractive. You probably know what motivates people to travel if you are a member of many Facebook groups. You’ll be more comfortable working where you feel most at ease, and your learning curve will be lower.
You should target a social media channel that is relevant to the customers you are trying to reach.
Knowing more about your customer will make it easier to locate them online. You should choose the channel that makes sense for what you offer. For example, LinkedIn is great for business travel and Instagram may be better for yoga retreats.
2. What to share: Awareness and engagement
After you have chosen one or two social media channels you will be faced with the dilemma of posting. You can promote your business by posting three types of posts. It is important to post from each category regularly.
These posts are focused on telling people who you are and what your passions are.
To present a clear and compelling vision of your business, use as much visual storytelling as you can. While destination shots are very popular, you should also consider ways to show your unique style, whether it’s luxury, adventure or cultural experiences.
This content will help you build a relationship with your audience and start a conversation. Ask your audience for their opinions. You can share travel humor, advice, articles, and other conversation starters. Be sure to reply to people who engage with you and keep the conversation going.
Make sure you include posts that encourage people to do a specific thing, such as signing up for your email newsletter or clicking through to the website. Inform your audience about specials, events, and offers. Promote a free ebook or packing list. Before they can download the content, ask for their email address.
3. Be succinct
Scrolling through social media isn’t a time-saver. They don’t want to spend a lot of time reading long posts or scrolling through six-paragraph videos.
According to studies, most people will not watch more than 2 minutes of video on YouTube or Facebook. In case people don’t want to watch your video, you can place a call-to-action in the first 10 seconds of your video.
Stick to one or two sentences for text-based posts. You can create a poster, flyers, and graphics to illustrate your points and tell stories.
4. Create synergies
To save time, adapt your content to other social media channels if you have more. You don’t have to post exactly the same content across all social media channels. However, there are ways to make it work together.
Social media content can be reused across different platforms. For example, you can turn a popular tweet into a graphic that can then be reposted on Instagram or Facebook.
Select a great image of your guests on a memorable trip. It can be shared on Facebook with a brief story and a quote taken from the testimonial. Tag them so they may also share it! Make sure you always make perfect Facebook image sizes to make your post professional and unified across your Facebook profile.
Make a square version with their quote and then share it on Instagram using a few hashtags and an invitation for people to visit the link in your profile.
You can adapt the image with the quote to a vertical graphic, and then put it on Pinterest with a link to more details about your trip.
Trim and embed videos
You can create a 2-minute video about your trip and upload it to YouTube. Then, share it with your followers. You can embed the YouTube video on your blog, and then share the post to LinkedIn.
Make a 30-second version and share it on Facebook, Instagram, or Twitter. Include a question.
Let’s say you have a blog post of 1,000 words with travel tips. You can share links to this content on Facebook and Twitter. Or embed the tips in graphics for sharing on Instagram or Pinterest.
You can also create a series of videos in which you explain a few tips, and then share them on YouTube, Instagram or Twitter.
5. Your travel social media strategy
It is easy to create a social media strategy for your tourism or travel business. Choose the social media channel that you and your target audience are most familiar with. Next, create posts that increase awareness, encourage engagement, and invite action.
Keep your posts short and visually appealing. To save time and improve your results, you can adapt your materials to different social media channels.
Carrie is a mom of two incredible kids and lifestyle writer in her free time. She writes mostly on beauty and lifestyle-related topics, mainly through blogs and articles.