Father’s Day Weekend

18 Jun 2013

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As many of you know, I am the Senior Community Manager for Ford Canada. When I found out that I had to work this past Saturday, I was a bit disappointed. But as it was going to be at NXNE, I figured I would take my family and make the best of it.

Well, this Father’s Day weekend turned out to be one of the best weekends ever!

On Saturday morning, we went to an advanced screening of Monster’s University at Yorkdale. After the movie was over, we hopped on the subway to head down to Yonge Dundas Square. This was the first time my girls had ever been on a subway, so they were both super excited. My oldest daughter Rachel (8) insisted on standing the whole time, and holding onto the safety rails (like she has seen people do in the movies). We were abel to get them to sit for a quick picture.


We got to Yonge Dundas Square, and found the Ford Canada booth.


My youngest daughter Lauren quickly noticed that the Ford activation was a “Make Your Own Rock Video”, with microphones and props. She was so excited, and would star in 2 of these videos before the day was done.


She had to make one, so Wendy joined her!


My job for the day was to giveaway NXNE VIP Passes to the Ford Canada online community, for the Billy Talent concert that night. It was a really cool activation. As the day went on, Wendy and the girls browsed the many booths in Yonge Dundas Square, while I worked away engaging with Ford Canada’s community, monitoring the #CrankIt hashtag for potential winners, and taking great pictures for Instagram. Arnolder, one of my bilingual community managers, was also on hand tweeting and Instagramming from Ford Canada’s official handles.

We stopped by the Harley Davidson booth, where I got to check out a few of their new rides.


Rachel wanted to check one out too!


As the day went on, more and more people started to arrive for the concert. It was starting to get packed at Yonge Dundas Square! The police soon closed off Yonge Street, so that people could enjoy the festival on the street. We took advantage of it, and went to take a picture. One of Toronto’s finest saw Wendy about to take a picture of me with the girls, walked over to her and said “here, let me take it. You get in that family photo!” So awesome!


It was an amazing day at Yonge Dundas Square. After I had given away the last VIP passes, we started on the journey home. The girls were excited that we were getting on the subway again.

Even though I had to work, I was still able to spend time with my family, which is absolutely amazing!

How did you spend Father’s Day weekend?

Big Daddy

Here are a few more pictures I took at NXNE:

[nggallery id=14]
Craig Silva

Craig is a passionate and seasoned travel, food, and lifestyle writer, whose words paint vivid pictures of the world's most captivating destinations. His work not only inspires others to embark on their own adventures but also fosters a deep appreciation for the beauty and diversity of our world. He captures the essence of each locale, offering readers a glimpse into the cultures, landscapes, cuisine, and experiences that make travel so enriching. Craig is a member of the Society of American Travel Writers (SATW) and the International Travel Writers Alliance (ITWA). If you are a PR agency or brand and would like Craig to review a travel destination, vehicle, restaurant, product or service, please send him an email.

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