Today, I answered the ALS Ice Bucket Challenge. What is the Ice Bucket Challenge? The ice bucket challenge is simple. You get nominated by a friend, family member, co-worker… or just about anyone you know, after they have done it themselves. You take a bucket, fill it with ice cold water, pour in as much ice as you have (or can get your hands on),...
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This Saturday, April 26th, I will be participating in the annual Ford JDRF Race to End Diabetes 5k run/walk in Oakville, at Coronation Park. This will be my first time participating in this event as a participant. Usually, I am on the sidelines taking pictures, Instagramming and Tweeting for Ford Canada as @FordCraigSilva. Well, I’ll still be doing that, but I’m going to have a...
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One of the best things about my job as the senior community manager for Ford of Canada is that I get to do a lot of fun things. I also get to attend some pretty cool events in cities across Canada. But most of all, I meet some really awesome people. Last week was no exception. Who is Spencer West? He is the author of...
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I recently returned from a back-to-back work trip to Detroit and Montreal. I was in Detroit for the North American International Auto Show (NAIAS) and some meetings, and then Montreal for Salon de l’auto and more meetings. I had stayed at the Westin Detroit Metropolitan Airport the year before for NAIAS, so I knew what to expect. After a 4 hour drive, I was anxious...
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In early January of 2012, I was finalizing my travel arrangements for NAIAS. I had been one of the lucky ones invited by Ford Canada to attend the Ford Innovation and Design Fantasy camp. These are the 3 posts I wrote about my experience: Day 1, Day 2, and Day 3. That was the year they introduced the 2013 Ford Fusion. Last year, I was...
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