Author Archives: Craig Silva



Craig Silva

Craig is a husband, a father, team leader, senior youth group coordinator, designer, brander, community builder, volunteer, blogger, and social media manager. Craig likes to go camping, travel, go on road trips, watch movies, read with his girls, build stuff, operate the grill, and play bass guitar. In June 2017, PR firm Cision identified Craig as one of Canada’s top 10 most popular male bloggers in the parents and family space. Known as Big Daddy Kreativ, his blog specializes in travel, lifestyle, food, automotive, events, parenting, movies, tech, recipes, health, pets, reviews, and giveaways.

How Sponsored Players Change Brand Perception
in Gaming

How Sponsored Players Change Brand Perception

There are many players from all sports who are sponsored and the reason for this is to raise the profile of the sponsor and improve their brand perception. Brands tend to sponsor players who have a good image; factors such as popularity, perception and personality are all considerations when deciding who to sponsor. Brands do not want to be associated with players who are involved...

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07 Sep 2020
How To Make A YouTube Channel Work For Your Brand
in Branding, Social Media

How To Make A YouTube Channel Work For Your Brand

Whatever your brand, it’s highly likely that you already recognize the importance of social media. Channels like Facebook, Twitter, and Instagram are excellent platforms for engaging with customers old and new, promoting your products and services, and building brand awareness. The audience you target will help dictate which channels you should use. Facebook and Twitter target a similar crowd, although the average Twitter user is...

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28 Aug 2020
It’s Normal to Break out from Cult-favorite Skincare Products
in Health

It’s Normal to Break out from Cult-favorite Skincare Products

It can be incredibly frustrating to spend a huge amount of time researching products only to find out they do not work on your skin. You might have read a plethora of articles, watched skincare experts on YouTube, and read reviews. For them, the product did wonders. Then, when the product is finally on your bathroom sink, you start breaking out or irritation occurs. It’s...

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25 Aug 2020
Teaching Your Children About Money
in Finance

Teaching Your Children About Money

There are plenty of things that we, as parents, need to teach our children about. We need to show them how to be a good person, how to treat others around us and how to be kind and considerate. Other things that we need to teach our children about, but that we often forget, is money. Money is something that we all need in our...

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25 Aug 2020
Great Outdoors: The Best Camping Gear Of 2020
in RVing and Camping, Travel

Great Outdoors: The Best Camping Gear Of 2020

Whether you are going camping for a long or short time, carrying the best camping gear is very important. Apart from making your life amongst nature easier, proper gear ensures that you enjoy your whole camping experience. After our extensive research on available camping gear and interviews with several campers, we came up with a list of the top five items you should have in...

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24 Aug 2020
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