5 Simple Ways You Can Divert More Traffic To Your Website
by Craig Silva
in Social Media, Tips
03 May 2022
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Image by Kevin Phillips from Pixabay
If you’re new to having your own website, finding new people to visit it can be pretty difficult. Even when you do get viewers, they might not stick around for very long. For eCommerce businesses, one of the main goals should be attracting viewers for long enough to have them consider making a purchase. Without the knowledge to achieve that, you’re going to have a very hard time making any sales. On the internet, you’ve got such a huge range of competition, so you should be looking to be the best you can be.
One of the main things to focus on when trying to attract attention online is what you contribute. If you’re doing your best to remain relevant, then you’re going to need to stay active on your platforms. Be it your website, social media, or otherwise, making sure to post content or communications to your audience will provide more opportunities for you to connect with a customer. Make an effort to make a post daily, even if it’s a short one. You want to get noticed, and the best way to do that is by making some noise.
One of the greater opportunities you have of being an online business is that you can make the most of online influencers. The influencer industry is huge and you can collaborate with an individual of your choice to appeal to a much greater audience. A collaboration will typically involve a mutually beneficial agreement, which in this case would be payment or a discount on items. A lot of these kinds of sponsors or collaborations offer payment based on commission, but it’s up to you how you want to handle it.
Write and produce content
A large part of creating more traffic on your site is by improving the content that’s already there. You need to create more reasons for people to visit your site, and one way to do that is by creating more and more content to post. Many businesses will usually go through a search engine optimization agency to put out valuable SEO content, which in turn should show you an increase in viewers. The more your site has the better, and as mentioned before, it’s great to be more active. Just keep in mind that mindless and irrelevant content is going to do you no favours.
When producing content, it helps to have a goal and objective to make the most out of it. To get more from the content that you’re putting out, it helps to know what your audience is looking for. Researching the rate that which certain keywords are searched can help you significantly, and you can be sure to use them more often in your writing.
Of course, one of the ways you can bring more traffic is through paid ads. If you’ve ever used social media, you would have noticed that there are ads bringing you sites that you might be interested in. These could be displaying your site in an attempt to bring in more customers.
If you are a PR agency or brand and would like me to review a travel destination, vehicle, restaurant, product or service, please send me an email at email@example.com
Craig is a husband, a father, team leader, travel and food writer, senior youth group coordinator, designer, brander, community builder, volunteer, and social media strategist. Craig likes to travel, go camping, go on road trips, watch movies, build stuff, operate the grill, and sing with his band. Craig is a member of the Travel Media Association of Canada. In June 2017, PR firm Cision identified Craig as one of Canada’s top 10 most popular male bloggers in the parents and family space.
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