11 Questions with… Erica Ehm. #bdk11Qs

11 Questions with… Erica Ehm. #bdk11Qs
18 Sep 2017

Welcome to “11 Questions with…”.

When I was in grade school, I would come home, grab a snack, and flip on the TV to MuchMusic. Watching my favourite bands’ videos on TV was a way for me to relax and unwind after a long day at school. What made watching videos even cooler was the VJs at MuchMusic. Connecting with what they were saying, learning facts about the videos, and watching the interviews they did with your favourite bands.

Featured in this edition of “11 Questions with…” is Erica Ehm, former VJ from MuchMusic, owner of yummymummyclub.ca, and CEO of Ehm & Co. She’s come a long way from her days at Much, and has created her own media empire.

But most of all, she is a parent.


Erica Ehm family on the rocks

11 Questions with… Erica Ehm

1. Elevator pitch… tell us about yourself.

I used to be that girl on MuchMusic. Then I become that mom who started YummyMummyClub.ca. Today I’m CEO of Digital Agency Ehm & Co.

A post shared by Erica Ehm (@ericaehm) on

2. Your spouse… tell us about him.

Married almost 18 years to Terry Moshenberg. He’s an entrepreneur like me, which makes life interesting ie challenging. He runs a couple of music experiential companies LeagueofRock.com, TheCircuit.com and is one of the founders of a real estate software company called Hometrics.ca

Erica Ehm black and white pic

3. Your kids… tell us about them.

My son Josh is 17. He’s a budding photographer and philanthropist.

After spending a life-changing week in Kenya with WE.org, Josh recently launched Project Fingers to Fist to raise funds to build a school in Kenya. It would be great if you would donate.

A post shared by Erica Ehm (@ericaehm) on

My daughter Jessie is 13. She is an incredibly bright, vivacious kid. Her passion is dance. This year she’ll be dancing 5 days a week, plus she goes to an Arts based highschool. She can do anything she sets her mind to.
Both my kids make me proud.

Erica Ehm Josh birthday

4. Do you have any family traditions?

On my kids’ birthdays we do a scavenger hunt. I write a series of silly riddles written as poems and the kids have to find a bunch of small gifts hidden all around the house. It’s cheesy and fun.

Erica Ehm Dinner at Rock Centre Cafe

5. What have been your biggest challenges as a parent?

Probably navigating the school system. I’m not very good with bureaucracy and both my kids are atypical learners. This means I’ve had to (and continue to) advocate on their behalf to make sure they get the attention they need. At the same time, I want my kids to understand that learning differently is a gift not a disability.

A post shared by Erica Ehm (@ericaehm) on

6. If you could pick any career in the world for yourself, what would it be, and why?

I’d love to have the skills to write an amazing series of novels like Outlander. Or better yet, be the actress who plays Claire in Outlander so I can be close to Jamie Fraser. On a serious note, I wish I had the patience and selflessness to be a (good) politician to make positive change in the world.

A post shared by Erica Ehm (@ericaehm) on

7. Growing up, who inspired you the most?

My mother. She still does.

A post shared by Erica Ehm (@ericaehm) on

8. How do you balance work life and family life?

I don’t. I’m always running to catch up. Luckily, I don’t value perfection. I also was very smart to marry a guy who believes that he’s 50% of our household team, so I’m not stuck doing all the domestic work or parenting.

A post shared by Erica Ehm (@ericaehm) on

9. What advice would your “current self” give to your “just about to have my first child” self?

The days are long but the years are short. Live in the moment because they’re finite.

Erica Ehm family by lake

10. Has there been a piece of advice you were given about parenting that really stuck with you?

The job of a parent is to make sure your kids make good choices when you’re not around.

Erica Ehm PEI Family Lobster

11. What advice would you give to new parents?

Always hear your kids. Take time to listen. But remember ultimately, you’re the parent. You set the limits. Kids need boundaries. It keeps them safe emotionally and physically. Also, let your kids fall. They need to learn how to get up.

A post shared by Erica Ehm (@ericaehm) on

Get social with Erica Ehm!

Be sure to visit Erica at yummymummyclub.ca, Ehm & Co., and follow her on Twitter, and Instagram.

Stay tuned for our next “11 Questions with…” feature.

Thanks for reading!

Big Daddy

“11 Questions with…” is an on-going feature. I will be interviewing parents with the same 11 questions, who like me, live in the digital world. The goal is to examine different perspectives, advice, challenges, and experiences from how people parent their children, and live a successful work / life / online balance.

There will be no specific frequency for this feature. It will be on-going, and filed under the “Lifestyle” tab, then “11 Questions with…” subtab, so it is easy to find.

With all the challenges of parenting these days, we could all use stories from fellow parents, who may have already gone through a similar experience, or were offered advice that you could use.

If you would like to be interviewed for an upcoming edition, please contact me at craig@bigdaddykreativ.ca.


Craig Silva

Craig is a husband, a father, team leader, senior youth group coordinator, designer, brander, community builder, volunteer, blogger, and social media manager. Craig likes to go camping, travel, go on road trips, watch movies, read with his girls, build stuff, operate the grill, and play bass guitar. In June 2017, PR firm Cision identified Craig as one of Canada’s top 10 most popular male bloggers in the parents and family space. Known as Big Daddy Kreativ, his blog specializes in travel, lifestyle, food, automotive, events, parenting, movies, tech, recipes, health, pets, reviews, and giveaways.

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