Branding


How ‘Sponsored Players’ Change Brand Perception
06 Feb 2014

How ‘Sponsored Players’ Change Brand Perception

There are many players from all sports who are sponsored and the reason for this is to raise the profile of the sponsor and improve their brand perception. Brands tend to sponsor players who have a good image; factors such as popularity, perception and personality are all considerations when deciding who to sponsor. Brands do not want to be associated with players who are involved...

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